DIGITAL BANGLADESH : National Branding- by Sajeeb Ahmed Wazed
Sunday, March 7th, 2010Sajeeb Ahmed Wazed put his 1st political statement .Sajeeb Ahmed Wazed, the son of prime minister Sheikh Hasina, in his first overtly political comments since joining the party of his mother and founded by his grandfather, blamed the “post ‘75 governments” for the poor image of Bangladesh.
Internationally reputed IT Specialist and Computer Scientist Sajeeb Wazed Joy on Saturday underscored the need for turning the concept of digital Bangladesh as a ‘Nation Brand” for the county to revive its image in the international arena.
“The government is working for making Digital Bangladesh as a “Nation Brand” to create positive image of Bangladesh abroad,” he said while speaking at a seminar on Developing a Positive Image of Bangladesh’ the first ever digital innovative fair at Bangabandhu Sheikh Mujibur Rahman Novo Theater here.
The budding politician, who became a primary member of the ruling Awami League last month, was speaking on Saturday at a seminar on ‘Developing A Positive Image of Bangladesh’, at the Bangabandhu Sheikh Mujibur Rahman Novo Theatre, named after his grandfather, the country’s founding president who was assassinated in 1975.
Post-’75, it took Awami League 21 years to come to power again.
Sajeeb said the governments in that time were only concerned with keeping a hold on power, but building a positive image of Bangladesh was a priority for the present Awami League-led government.
“To build a positive image of the nation we need three things: stability, continuity and commitment,” he told the seminar, which also marked the end of a three-day Digital Innovation Fair in Dhaka.
“The present government with its slogan of ‘Digital Bangladesh’ is committed to take the advantages of digital technology to the door-steps of everyone,” Sajeeb added.
Answering questions in the seminar, he said the government would ensure better and cheaper internet bandwidth by this year.
Professor Syed Ferhat Anwar, of Dhaka University’s Institute of Business Administration, presented the keynote paper on ‘Branding Bangladesh’.
“Bangladesh is attaining growth and has lots of potential to become a popular destination for investment and tourism.”
The first ever Digital Innovation Fair for 3 days begins in the city yesterday with a view to encouraging people to use Information and Communication Technology (ICT) for building a ‘Digital Bangladesh’.The fair is a step towards providing extensive citizen services to citizen. Through the fair, citizens will be aware of the extensive e-services at their doorsteps. Also, citizens will be benefited in terms of reduced transaction time.
The five-day SOFTEXPO-2010 will be kicked off on Feb 10 at the Bangabandhu International Conference Centre (BICC) in the city. Bangladesh Association of Software and Information Services (BASIS), the lone organization to promote the country’s booming software industry, is organizing the biggest software exposition with the theme of “Digital Bangladesh in Action”.
Emblem :The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind.
The event is designed to be the trendsetter for the industry player to showcase new technology, state-of-the-art equipments, materials and services, as well as an excellent avenue for international suppliers and visitors to expand business to the lucrative market and accelerate Bangladeshi technological advances that will impart effective quality, high speed and competitive cost to gain that all important edge in textile & garments industry.
