Growing demand for high-heeled accommodation ,Tk 2,000 crore for expansion
Tuesday, March 9th, 2010
To tap growing demand for high-heeled accommodation.Bangladesh’s Unique Group, which owns Westin Dhaka, has signed a deal with Starwood Hotels and Resorts to set up two more five-star hotels in Dhaka and a third in Chittagong.
“Simultaneously, I have Starwood, one of the best hotel management companies in the world, with me, which gives me added confidence,” said Ali, also the managing director of Westin Dhaka
Two hotels to come up in downtown Dhaka are Le Meridien and The Westin Dhaka 2. The one in Chittagong will be the first five-star hotel in the port town. Construction will be completed by 2012.
Initially, the company plans to invest around Tk 2,000 crore for expansion, while Starwood Hotels and Resorts Worldwide will be the managing company for all three hotels.At present, the local market for five-star hotels is increasing at a rate of 15 percent a year, and it will double in the next three years,” said Mohammad Noor Ali, managing director of Unique Group.
“So as an investor, I have to look to the future and plan on capturing the country’s hospitality business in the long run. And that is the main reason behind this expansion plan.”
Industry experts said Dhaka now has around 1,250 five-star rooms. The hotels reach full occupancy only in winter, and an average occupancy rate of around 75 percent can easily make the business profitable.
“Simultaneously, I have Starwood, one of the best hotel management companies in the world, with me, which gives me added confidence,” said Ali, also the managing director of Westin Dhaka.
In recent years, the hospitality sector in Bangladesh has boomed in the five-star hotel segment. Three new five-star hotels opened in Dhaka in the past four years, taking the number to five.
Industry experts said the capital city now has around 1,250 five-star rooms. The hotels reach full occupancy only in winter and an average occupancy rate of around 75 percent can easily make the business profitable, they added.
“One of the drivers of growth has been the increase in foreign business people visiting the country, as both the garments and telecom industries have taken off,” said Ali.
“Apart from that, the geographical location of these hotels will also exploit the proximity to airport and the garment belt in Ashulia-Savar, as well as the headquarters of the major mobile telecom operators,” he said. “The country’s diplomatic zone is also near our hotels.”
Ali is optimistic about profiting from the hotel in Chittagong, as the number of affluent visitors, including investors, top officials from banks and port, and shipping businessmen, are increasing fast in the region.
The company is conducting studies to assess demand for accommodation and the regular flow of guests to the port city. The room rent for the Westin in Chittagong will be slightly lower than in Dhaka, said the Unique Group chief.
The annual turnover of Westin Dhaka was Tk 106 crore, and the operating profit was around Tk 47 crore in 2008, which grew by 20 percent in 2009, Ali said.
The 235-room Westin has an average occupancy of 80 percent, while the hotel has gained a 25 percent share of the total market.







The first ever Digital Innovation Fair for 3 days begins in the city yesterday with a view to encouraging people to use Information and Communication Technology (ICT) for building a ‘Digital Bangladesh’.The fair is a step towards providing extensive citizen services to citizen. Through the fair, citizens will be aware of the extensive e-services at their doorsteps. Also, citizens will be benefited in terms of reduced transaction time.
Dhaka Elevated Expressway is going to be practicale!!!
Prime Minister Sheikh Hasina launched web portals of the country’s 64 districts from her office on Jan 06, 2010 (Wednesday), marking the first anniversary of her government.
Amar Ekushey Boi Mela -2010started .Prime minister Sheikh Hasina stressed the role of books in a nation’s development as she inaugurated the Bangla Academy’s annual Amar Ekushey Boi Mela on Monday.

The fair has 460 stalls of 297 publishing houses. The number of stalls was 362 by 236 publishing houses last year.


