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Search engine giant Google Inc. on Monday appointed first-ever Country Consultant for Bangladesh.

One of the global leaders in internet-related products and services, Google has assigned Kazi Monirul Kabir, a seasoned professional in trade and brand marketing, to kick-start its operations in Bangladesh.

Kabir was the Chief Communications Officer at Grameenphone and sat on the seven-strong management committee. He also left his seat on the board of GPIT, a GP subsidiary.

He did MBA from Berlin School of Creative Leadership and has worked in game-changing positions with British American Tobacco Bangladesh Co. Ltd, Banglalink GSM, Rahimafrooz Limited, to name a few.

The appointment, however, does not imply full-fledged operations of the web giant, which is already providing locally specified services in 49 countries. The time the company takes in market feasibility studies and acclimatisation varies country to country.

Kabir, who is counted among the best professionals in public relations in Bangladesh, is about to represent a company which is known to be conservative in media correspondence.

When asked for his reaction to his new job, he was succinct. “Yes I am leaving Grameenphone. I’ll be serving as Country Consultant in Bangladesh for Google this month.”

“I am really excited and looking forward to it,” Kabir in a short message toldbdnews24.com.

Kabir has managed sales, corporate and public affairs of big organisations and is expected to face new challenges in this latest mission. Insiders say the sales of Google enterprise solutions rely largely on the e-commerce infrastructure of the country.
Google may also receive and respond to frequent calls from state bodies like BTRC in matters similar to those that arose in the wake of ‘anti-Islam’ video row. The controversial video is hosted, along with other similar platforms, by Youtube, the most popular video-sharing website Google has owned since 2006.

Apart from its free productivity tools – which includes popular limited storage web mail gmail.com – Google sells corporate solutions at a competitive price, which, insiders say, may influence the way independent and small enterprises are managed.

Part of the revenue Google generates is derived from offering companies search technologies. A Google establishment in Bangladesh is also expected to promote the apps market.

In recent years, Google has taken a vertical integration strategy*, for example in mobile computing, that motivated it to own the operating system and the device along with its popular Android applications.

While experts say the world may take up to 2015 to see more mobiles log on to the net than PCs, it is already the case in Bangladesh.

*Investorwords says vertical integration is the process in which several steps in the production and/or distribution of a product or service are controlled by a single company or entity, in order to increase that company’s or entity’s power in the marketplace.

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